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Thursday, September 22, 2005

Use your web site to promote your show

Your web site is a great marketing tool for your show.

In no particular order:-

1. Tell people all about the show and why they should visit
2. Get them to register for a FREE ticket and capture their data for future use
3. Make a special show offer.
4. They have to register and get a voucher number to use on the stand to get a FREE.......
5. Post show, get them to order goods form a dedicated web page so you can look at the data to see if the exhibition was a success.

The page can be simple and quick to make. Use information and images from the show organizers web site. Make sure you take digital photos at the show to upload after the show.

If you go to several exhibitions each year list them with details to encourage visitors to bookmark and return.

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