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Wednesday, December 14, 2005

Reasons to Exhibit

Why exhibit?
There are many reasons a few to consider are:-

-Generating sales leads
-Sell goods at the exhibition from your stand
-Become know in the marketplace.
-Reach a specific targeted audience.
-Meet your customers, competitors and suppliers.
-Launch new products and services.
-Live product demonstrations.
-Recruiting distributors or dealers.
-Educating your target audience
-Prospecting for new business.
-Support your other marketing efforts.


Benefits of exhibitions
Exhibiting should be part of a marketing strategy rather than used in isolation. Exhibitions are a powerful marketing tool they only last a few days in one location, and bring together thousands of exhibitors and potential customers. Exhibiting can have a number of unique benefits.

- They attract highly targeted buyers and decision makers
- Make a bigger impression than you really are
- Level the playing field with your big competitors

When you compare Exhibiting to other forms of marketing it can actually save you money.