About Exhibition Graphics

Exhibition Graphics advice

You only have seconds to attract passers by at you trade show or exhibition. Exhibition graphics are the icing on the cake that can entice trade show visitors onto your stand rather than competitors.

Exhibition graphics have changed radically over the last few years with the advent of large format digital printing. With minimal set up costs large format digital printing means affordable one off full colour images.

Portable stand graphics
The type of exhibition graphics you choose depend on the type of stand you choose. If you book space only a good solution is to use banner stand or pop up stands that come complete with graphics. No need to take time fixing graphics to your stand the graphics roll up so the are easy to transport and protect.

Shell scheme / custom build graphics
For custom built stands or shell scheme walls the most popular graphics solution is to use full colour ink jet printes mounted onto a lightweight rigid board and overlaminted for protection. Often these graphics panels will be simply fitted to your stand using Velcro.

Headline graphic panels
You can now stand out from the crowd with big, bold visuals and a compelling message.

Think of you stand a bit like an advert. First off you need a headline. Since you only have a few seconds to get noticed and get your message across your headline exhibition graphics need to be compelling, concise (no more than 5 words as a rule of thumb). Combine this with a stunning image and you maximize the impact.

There is no point having a compelling exhibition graphic with impact if it canÂ’t be seen. Think carefully about where the headline graphics willappearr on you site. Make sure they are not going to be obscured by passing traffic or visitors to your stand. So high up and towards the front help. Banner stands are ideal for this since they are easily portable and take up little space so can be strategically place on your stand

Information graphics
Once you have enticed your potential customer onto your stand you need graphics that can keep them there with more information about your products and services. Depending on the size of your exhibition stand this can be in the form of exhibition graphics panels or roll up exhibition graphics that you attach to a shell scheme wall or a pop up exhibition stand. ideal for cxreating a stand backdrop

Most exhibition graphics are printed onto paper on large format digital printers then mounted onto rigid or flexible material then finished with a scratch and glare resistant laminated for added protection. Graphic panels would usually be attached to walls simply using Velcro and graphics for exhibition pop up stands use special hangers and magnets to fix to the frame.