Why Should You Use PVC banners?

PVC banners have the ability to attract the attention of the many people occupying the streets and roads near or around your store. Just think about how many people are on the road in your area 7 days a week and consider the power that a full color, large banner hung high for them to see will have on your business.

There are a number of places that you could put it – bridges, store fronts, railings, fences, or on the side of a building. These are only a few common places that you’ve probably seen PVC banners already.  There are plenty of great advertising spots that you can take advantage of. Just be sure that you are considering the spot carefully to ensure it gets the most exposure.

You may have thought about using this type of signage for your business at one time or another for certain promotions. It’s actually simple to order your special promotions PVC banner online. This economical method of advertising allows you to save money while increasing your profits dramatically. Don’t let the affordable pricing fool you.

Here are a few ideas that you’ll want to use PVC banners for your business.

Christmas time is one of the biggest times of the year for shopping. Promote the store savings, product or service promotions or any other type of benefit that the customer will receive by shopping at your store.

You can have a number of banners designed and placed around your local and surround areas. This is going to be extremely beneficial.

Shopping online will help you to find the most competitive pricing. Just be sure that you check out the company before you purchase anything. This is easy to uncover and can potentially save you a good amount of frustration and money in the long run.

A Powerful Marketing Campaign That Will Boost Your Sales 30%

It can quickly become a large expense trying to drive targeted customers to your store. You’ll uncover that many advertising methods often lead to spending more money then you make back. Generally the first thoughts are to get on the radio, newspapers and sending postcards. While these are all effective marketing efforts there’s actually an easier method that is very effective and affordable.

Sidewalk signs are affordable and effective. Research proves that sidewalk signs have increased sales up to 30% for businesses everywhere. That’s an amazing and very effective campaign wouldn’t you say?

You can spend thousands of dollars on radio advertisements, close to a thousand on postcard advertising and only spend a couple hundred for a sidewalk sign and it will do a better job.

Now it’s important that you understand this doesn’t meant that you should use this method of advertising as your only means of promotion. As a business owner who wants his or her business to grow you’ll need to take advantage of various marketing methods to reach a larger audience. But why spend thousands when there are no guarantees. Start with something that is more affordable, uncover the best promotion and then expand on it.

Sidewalk signs are extremely effective for high traffic areas such as shopping centers and high streets. One of the major benefits to this type of advertising is that you can run various specials on the sign and determine which one performs the best without breaking the bank. You’ve seen them before outside of the doors of stores advertising various sales, specific items and restaurants often advertise their menus or daily specials.

Learn more about creating an effective sidewalk sign and begin implementing it into your business to increase sales up to 30%.

Retail Displays Will Increase Your Sales Dramatically If Done Correctly

Finding different methods of promoting items in your store is necessary to constantly keep your business growing. Placing items on retail displays alone is not going to give you the type of results that you are looking to achieve. You’ll need to implement some type of signage if you want to increase the effectiveness of the display.

You don’t need to have a degree in marketing to create a good-looking display that actually works. All that you need is to understand the people that shop at your store. As a business owner you probably already have complete understanding and knowledge of this. For example - what the well-dressed woman is most interested in, or the surfer’s that visit your surf shop. You know what they want, and this is the way that you’re going to capture their attention, along with the use of images on your retail sign.

There are a variety of signs that you can use throughout your store. You’ll find a ton of stores online selling signage. Looking through these sites will help you to get some great ideas on your retail display. There is no lack of quality information.

Make sure that you are writing down the ideas that you get, it’s easier to forget a good idea than it is to think of one. Once you have a list together take your time coming up with the best possible display. An important thing to keep in mind is that this isn’t going to be an expensive method of advertising, so if you find it’s not as effective as you had hoped you can always go back and try again. Once you find the one that works it will be worth every effort.

Shopping online for your retail display supplies such as signs or units, you’ll discover that you can save a good amount of money and be surprised at how much choice there is.

Managing Colour in Large Format Printing

Colour management is a key component in producing excellent large format printed graphics.  Basically, colour management is a quality control process that allows large format printers to achieve consistency in colour matching between each stage of the printing process – from scan to final print.

In working with a qualified large format printing company like Discount Displays, there are some things you can do to ensure you get the colour quality you desire:

Colour images must be saved as CMYK, not RGB, Scitex CT or PICT images. Coloured elements such as type and backgrounds should have an assigned CMYK Colour.

Send a colour proof along with any colour matches you require or request proofs: we can provide you with a machine proof for a small additional fee.   It is not always possible to match pantone colours using CMYK printers. Our printers and media are carefully calibrated but if no colour proof is supplied or machine proof is requested we can only print what is supplied on disk.

If you use Pantone colours in a CMYK job our equipment will automatically convert the colour at the printer, and the result is generally good. Most of these CMYK conversions are very similar, but some, notably very bright colours like lime greens, bright oranges or reds, are less so. If you have access to a Pantone Process Colour book, check these shades first to see if you'll be happy with the result.  Other Pantone colours such as fluorescents or metallics can't be reproduced at all.  This is true of any CMYK output, either digital or conventional 4 colour printing.

Some customers provide us with images that have been downloaded from the Internet, which are generally low resolution images intended for screen viewing, not printing. These will always print out poorly, so avoid using them if at all possible.

For more tips on artwork preparation and what you can do to make sure your large format printing project is done to your exact specification, visit our website or call on 0844 800 1020.

Print Durability in Large Format Printing

Durability and display permanence are important qualities when choosing a large format printing vendor.  A large format printer’s ability to provide print durability is primarily a function of the investment they have made in state-of-the-art printing equipment.

For example, Discount Displays is a leading large format printer that has invested heavily in the latest printing technology from industry leader HP.  According to HP:

Durability generally relates to how well the colorant binds to the print medium and the resistance of the print medium to deterioration under conditions of use.  Colorant durability can be characterized by the resistance of a printed image to water and to rubbing, abrasion, and smearing when the print is cleaned with wipes and common chemicals (especially important for vehicle graphics).  Durability also considers resistance of the image to cracking as the print is bent, folded, or stretched.  

Display permanence, sometimes called fade resistance or lightfastness, characterizes the change in color and optical density of the image under exposure to light, particularly sunlight and sources of ultraviolet (UV) light.  Display permanence measures the time required for colors to change by a specified amount under standardized conditions such as display in-window, outdoors, “indoors behind glass away from direct sunlight”, etc.  These are reference conditions used for comparative purposes between ink technologies and between specific inks on specific media within a technology.  Display permanence is often specified with and without lamination for prints displayed in direct sunlight in-window or outdoors.  

HP designs and tests all of its ink and large-format media combinations for optimal durability, realizing that different applications require different test requirements: 

Indoor – home and office display: A typical application example is HP photo prints, tested to ensure image permanence under common indoor lighting and environmental conditions. HP uses both state-of-the-art internal labs (HP’s Image Permanence Lab) and Wilhelm Imaging Research (WIR) to produce these results.

Indoor – commercial in-window display: Often HP prints are displayed in a window receiving partial or direct sunlight likely to increase the degree and rate of image fading. HP Image Permanence Lab testing accounts for this difference from home and office conditions with methodologies designed specifically for in-window display conditions.

Outdoor display: Signs, banners, billboards, and other outdoor applications are often subjected to harsher environmental factors than typical indoor and in-window display prints. The HP Image Permanence Lab tests according to industry-leading standards, and exposes print samples in real-life conditions at multiple test sites to account for a range of environmental conditions including temperature, humidity, light and dark, and spray. 

Water resistance: Prints can be damaged when exposed to water or by handling when wet. However, many Original HP ink and media combinations produce high-quality, water-resistant prints. HP tests water resistance performance characteristics most important to customers, using ISO and internally developed tests, and considers prints which pass the following tests to be water resistant: ISO Standing Water, Water Spray, Water Drip, and Wet Smudge.

Qualified lamination solutions: While specific HP ink and media combinations are designed to provide good overall durability and scratch resistance, many customers apply laminates to further protect the surface of valuable prints. HP has developed excellent partnerships and qualification programs for film as well as liquid laminates to ensure that the final, finished print meets the demands of the customer. 

Improving Your Company Image

A good image is something that every company needs to set as their biggest goal. This is why you’ll find a good amount of reputation building company’s today. The entire reason for being in business is to make a good living and the only way to do this is to sell your products or services. Branding is the way that you target your market and make a lasting impression on people.


There are a variety of methods that you can use to begin branding your company and getting a good image in the eyes of your customers. Trade shows are among the most popular methods. When you participate in trade show events you are promoting your products and business. Often the results are immediate and can be very large depending on the number of people that attend the trade show. Making sales is not the only purpose for having a booth in a trade show. It’s also to get your business name out there and attract new customers.


It’s important that you create a good display that makes it easy for people to see your products. You’ll uncover that it’s equally as important to use signs to help attract the people passing by your display booth. The goal here is going to be to attract their attention to your booth through design and presentation. Keep in mind that there are going to many companies with booths, and there is a good chance that someone is offering the same products or services that you are. This requires a well-planned idea. You’ll need to come up with something that will spark their interest and stand out over the other businesses.


An effective marketing campaign uses two main things – the key features of the products, and the benefits of the product. Benefits always sell better than the features. Learn more about the power of trade show displays and uncover the amazing products on the market today that will help you to design a powerful booth display.

Reasons to Invest in a New Trade Fair Exhibition Stand

Is your current exhibition stand doing the job you need it to do?  Here are some reasons to consider investing in a new one:

Your current exhibition stand is showing its age.  If your exhibition stand is being held together with patches of duct tape, clearly shows areas that have been painted over to hide scratches and has more than its fair share of dents, it is time to invest in a new one.

Your messaging has changed.  If your exhibition stand is out of step with your other marketing messaging, then it is time to invest in a new one.  Or at the very least, to update your graphics.

You need more flexibility.  Does your exhibition stand fit one size only?  Perhaps it started out big but the economy has shrunk your space so you need a smaller display.  Or perhaps you started out small but the company has gotten bigger, and you need a larger presence at your trade fairs.

You need portability.  If your exhibition stand was designed for shipment to your trade fair sites but now your sales team needs to exhibit at smaller shows, then you may want to consider investing in portable exhibition stands.

You need more than one.  If there are too many demands being placed on your current exhibition stand, you may want to invest in another one or consider exhibition stand rental.

Your shipping costs are too high.  If your exhibition stand weighs too much and the shipping costs are eating a larger portion of your budget, you may want to get a new exhibition stand made of lightweight materials.

Whatever the reason for considering a new exhibition stand, Discount Displays can help you find the right trade fair solution for your company.  Our showroom has both standard and customized products on display and our exhibition stand experts are available to help you design and execute a new exhibition stand solution that will fit your needs today. 

Discover The Power With Pavement Signs

Pavement signs should be something that every business owner incorporates into their marketing efforts. They're the perfect way to tell everyone that passes by about your current sale promotion, new products or services or anything else imaginable.

Pavement signs or sidewalk signs are used right outside the door of your store. These full color-advertising boards serve one purpose and this is to get that passer-by to come into your store and take advantage of your current sale.

There are many different styles that you’ll have to choose from. It can be a simple cardboard sign, a swinging board or a number of other types. You should go online and begin looking at your options. This will help to give you some ideas on what your company would benefit from the most. Another option to get some ideas is to go to the local shopping center.

Keep in mind that if you rush to put any type of advertisement together there is a good chance it will not be successful. You need to take your time and think about what your customers are looking for, and how to give them just that. This cannot be done on a whim. Although the cost for this method of advertising is affordable and you can test a few different ad’s to find the one that works the best, it would be to take the time necessary to create a successful campaign.

There are so many different styles and sizes of pavement signs to choose from you may feel a bit overwhelmed. Don’t worry; just take your time looking at your options. Go online and look at your choices and begin thinking about what your customers want and put it all together. In just a few days you’ll begin seeing a difference in your sales and begin wondering why you didn’t do this sooner.

Celebrating a Classic: The Pop-Up Exhibition Stand

The pop-up exhibition stand is the best selling exhibition stand in the UK and for several very good reasons:

·     Fast, easy assembly with no tools required

·     Accommodates a variety of graphics

·     Durable and long-lasting – Discount Displays’ pop-ups carry a 10-year warranty

·     Economical

·     Variety of sizes

·     Fast delivery

There are two options for pop-up exhibition displays: 

Fabric pop-up stands are ideal for use as a conference display system.  Featuring loop nylon fabric, fabric pop-ups let you customize for each conference or trade fair through the application of Velcro-backed graphics.  Available in five different fabric colours, fabric pop-up stands from Discount Displays are available in five different sizes.  Each is easily transportable via the Ellipse Wheeled Transport Drum, which houses the entire pop-up stand, including graphics and lights.

Discount Displays also offers a fully magnetic fabric pop-up stand with shelf for conducting presentations or displaying merchandise.

Graphic pop-up stands feature full colour, scratch-resistant exhibition graphics printed and laminated in-house by Discount Displays’ large format printing operation.  Graphics can be displayed on both sides, and there are five different sizes from which to choose.

A hybrid choice – meaning it can be configured with either fabric or graphic panels – is the portable pop-up with illuminated ends.  Designed to grab attention, these illuminated pop-ups feature the same lightweight aluminum frames and ease of assembly as the standard fabric and graphic pop-ups.

Discount Displays has been providing pop-up exhibition stands for many of the UK’s leading companies as well as government departments, councils and educational establishments.  Visit our website or call us on 0844 800 1020.

Advertising Is Important For Any Business

In order to sell your products or services you’re going to need to advertise. The type of advertising that you’ll choose is often a difficult decision. You have so many different choices, costs and each offer different types of results. Learning more about your choices will help you to determine the best, based on your specific needs and budget.

Most new companies want to start off with a small advertising budget to uncover the most effective campaign. This is a good decision, and one of the best choices would be outdoor and interior signs. Outdoor signs are perfect to catch the attention of people passing by. You have choices of banners, pavement signs, billboards and more. Interior signs would be used for the inside of your store to promote specific brands or products.

Both outdoor and interior signs are affordable and very effective. There have been studies done on their success, which showed that this type of advertising offers a 30% increase in sales for most companies in the study. You won’t get this type of success rate from most advertising methods, especially not when you are paying practically nothing.

Choosing just any type of outdoor sign or interior sign will not ensure its ultimate success. You’ll need to take your time to determine the best one for your specific needs. First you should think about the location of your store - are you in a shopping mall, do you have a decent amount of traffic passing your store? If so you may want to consider sidewalk signs. These are placed outside of the door of your store. Banners are the best choice for buildings, fences and other areas.

Designing your sign whether outdoor or interior will need to be done with the customer in mind. The only way to effectively capture the attention of the customer is to give them something that they want. This involves understanding your market; it’s the key factor into developing a successful campaign.

Learn more about the different types of signs that you have to choose from and determine which one would be the best for your business.

Making Your Retail Displays Sell

Retail displays are a sales promotional tool that will help you to sell more items and ultimately increase your profits. There are a number of ways that you can setup your display. The first is to begin incorporating retail signs on your display whether it’s a table or floor stand. You will dramatically increase your efforts and strengthen your brand.

Let’s take a look at the different options that you have when it comes to retail displays.

The first are floor stands. These can be used anywhere on the floor and can include a variety of products in various categories. Another option would be counter displays, these are perfect for displaying compulsive buys at the point of purchase. Lastly are retail signs. This method often has a high impact on product branding and when you combine this with the two previously listed you will create a highly effective display that is both eye-catching and informative.

One of the biggest problems most companies are faced with is deciding on which product or products that they should use in their retail display. The best way to determine this is first by considering the theme of your store, then understanding your customers and figuring out what they would most likely want to buy. Electronic stores would want to display batteries or other smaller commonly used items that many people forget about until they see them.

Just remember to take your time thinking about this. The more thought you put into this the better the results. You can always change the products and uncover which products are selling best when displayed this way. Take a trip to your competition and get some great ideas.

Choosing the type of display – floor, table or signage is a personal decision. It is suggested that you incorporate signs along with your floor display and table displays to increase their effectiveness. 

Learn How To Correctly Use PVC Banners To Increase Business Dramatically

One of the best ways for you to introduce a new product or service is through some sort of signage. There are many for you to choose from – indoor and outdoor signs, PVC signage, sidewalk signs and point of sale signs. Retail signs are an effective method to increase your sales for any given product or service.

When you are trying to decide on the type of sign that you want to use to help increase your sales it’s important that you first think about where you’ll get the most attention. Outdoor signage is often an effective method of advertising. You can use sidewalk signs outside of your store for busy locations, such as a main street, or a shopping center.

There are some things that you’ll need to keep in mind when you are purchasing outdoor signs. The material must be durable to endure the weather conditions. You’ll find that a large amount of the material is designed for indoor and outdoor use. The special coating on the finished product will prevent it against wear and tear, such as natural weather conditions including the UV rays.

PVC canvas banners offer exceptional strength and durability. They are entirely water resistant and weather resistant. They are also an effective marketing strategy and affordable.

You can probably think of a number of good reasons to custom design PVC banners, whether it’s to beat out your competition, promote a sale item or reducing the cost of advertising while increasing your exposure.

You can design your own PVC banner signage on your computer, but it’s probably best if you leave it up to the professionals that understand the ways to catch the eyes and entice all that see the sign to come in and shop at your store.

Improving The Success of Your Trade Show

When you’re planning a trade show event you’ll quickly uncover just how much work is involved in it. There are many small and large details that you’ll need to pay attention to in order to create a powerful presentation to increase sales and exposure. You wouldn’t want to waste resources with a booth that is not designed to sell. This would be a waste of time and your money.

Good planning is the first step, and high quality displays is another.

You can find many displays that will be perfect for your tradeshow. The best place to begin your search is online. You’ll also find helpful tips and tricks that will help you to achieve your goal of creating an attractive and successful trade show display. You’ll need to determine your main goal and the overall purpose of the show before you begin buying any signs, or display units. When you do this you’ll end up with a display that will not fail.

There are many different reasons to be in a trade show exhibit, such as selling more products or branding your company. No matter what the reason may be you’ll need to create an attractive display that will be eye-catching.

Some helpful tips would be to create a display board that features specific products, include your company logo and anything else that you believe would be beneficial. But be sure that it’s not too cluttered with information. It needs to be clear and precise.

The success of your trade show will help you to build your business and generate a good amount of sales. Be sure to include giveaways, and always include your business card with every sale. This is going to help keep your company fresh in their minds.