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Thursday, May 20, 2010

Reasons to Invest in a New Trade Fair Exhibition Stand

Is your current exhibition stand doing the job you need it to do?  Here are some reasons to consider investing in a new one:

Your current exhibition stand is showing its age.  If your exhibition stand is being held together with patches of duct tape, clearly shows areas that have been painted over to hide scratches and has more than its fair share of dents, it is time to invest in a new one.

Your messaging has changed.  If your exhibition stand is out of step with your other marketing messaging, then it is time to invest in a new one.  Or at the very least, to update your graphics.

You need more flexibility.  Does your exhibition stand fit one size only?  Perhaps it started out big but the economy has shrunk your space so you need a smaller display.  Or perhaps you started out small but the company has gotten bigger, and you need a larger presence at your trade fairs.

You need portability.  If your exhibition stand was designed for shipment to your trade fair sites but now your sales team needs to exhibit at smaller shows, then you may want to consider investing in portable exhibition stands.

You need more than one.  If there are too many demands being placed on your current exhibition stand, you may want to invest in another one or consider exhibition stand rental.

Your shipping costs are too high.  If your exhibition stand weighs too much and the shipping costs are eating a larger portion of your budget, you may want to get a new exhibition stand made of lightweight materials.

Whatever the reason for considering a new exhibition stand, Discount Displays can help you find the right trade fair solution for your company.  Our showroom has both standard and customized products on display and our exhibition stand experts are available to help you design and execute a new exhibition stand solution that will fit your needs today.