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Friday, April 23, 2010

Using Social Media for Trade Fair Promotion

Many organizations already have fully integrated social media programs as part of their marketing mix; some do not -- but both can use social media to do effective pre- and onsite trade fair promotion.

Pre-show promotion


According to comScore’s World
Metrix audience measurement service, the most popular social media sites in the UK (May 2009) are Facebook and Bebo, with Twitter and MySpace not far behind. 

If you already have a robust social media program, then
pre-trade fair promotion will be a relatively easy task for you. Simply provide the details about where your followers can find your trade fair exhibition stand during an upcoming show, and feed them information about any special product introductions or other promotions you’ll be doing during the exhibition.

If you do not current have an ongoing social media program, don’t worry – it’s easy to join the group!  On
Facebook you can create a Fan Page for your business and post photos of your exhibition stand and your products.  Many trade fairs have their own pages on Facebook that you can add your comments to as well to encourage visitors to come see you.  You can also use Facebook’s low-cost advertising option, search for groups using your industry keywords and promote directly to those users.

Promoting during the show


Since most attendees will have their smartphones with them on the show floor, you can promote your presence during the show through Facebook, Bebo and Twitter. Create messages that provide a powerful incentive for them to visit your exhibition stand – like an important new product introduction, speaker or celebrity appearance, or contest – and you can drive traffic every day of the exhibition.

Another way to increase trade show traffic is by having an exhibition stand that delivers an engaging marketing message – something you can obtain easily by contacting Discount Displays on 0844 800 1020 or by visiting our
website.

Monday, April 19, 2010

Exhibiting & Retail Supplier Gets a Facelift

With the advent of online purchasing, buying exhibition and retail displays has never been easier. But for both customer and supplier, it is important to create a browsing and purchasing transaction that runs smoothly and simply.

To this end Discount Displays Express has just launched its new web store. With a clean look and feel, easy navigation, and a wide range of customisable display products on offer, this site aims to put the focus on the customer experience.

An improved search and filter system, teamed alongside a streamlined transaction process, takes the hassle out of finding the perfect display to highlight your product or service.

As well as banner stands, retail displays and in-house large format printing, there is a wide range of outdoor displays just in time for summer, and the upcoming trade shows and exhibitions.

If you are looking for a fresh approach to buying your exhibition and retail display equipment then give Discount Displays Express a try at the below link.

Monday, April 12, 2010

Big Ideas for Small Spaces

If you’ve had to reduce the amount of space you usually take up at your industry trade fairs and exhibitions, here are some ideas for getting that smaller space to make a big impact:

Build Up, Not Out – if your space is small, go tall. Tall structures within your space will make your booth appear – and feel – larger.

A Good Reflection – an old interior design trick, incorporating mirrors into your exhibition stand design is a sure way to create the illusion of space without actually having it.

Less is More – having an uncluttered exhibition stand design makes your smaller space appear larger. Keeping your trade fair booth space relatively empty will make it feel much more open and spacious than if you clutter it with product displays.

Add Overhead – things will be looking up for your smaller booth if you hang graphics from the ceiling above it, allowing you to claim all the space your exhibition stand needs to shine.

Lighten Up – using lighter colours in your exhibition stand design will open your space up. Research shows that light colours reflect light back to the eye, which your brain then interprets as a larger space.

The new Discount Displays Express site focuses on retail, exhibiting and trade shows, helping organizations make a big impression no matter what size of exhibition stand they require. Our staff designers love a challenge – so if you have one, bring it to us.

Explore all the possibilities by visiting Discount Displays Express.