It can quickly become a large expense trying to drive targeted customers to your store. You’ll uncover that many advertising methods often lead to spending more money then you make back. Generally the first thoughts are to get on the radio, newspapers and sending postcards. While these are all effective marketing efforts there’s actually an easier method that is very effective and affordable.
Sidewalk signs are affordable and effective. Research proves that sidewalk signs have increased sales up to 30% for businesses everywhere. That’s an amazing and very effective campaign wouldn’t you say?
You can spend thousands of dollars on radio advertisements, close to a thousand on postcard advertising and only spend a couple hundred for a sidewalk sign and it will do a better job.
Now it’s important that you understand this doesn’t meant that you should use this method of advertising as your only means of promotion. As a business owner who wants his or her business to grow you’ll need to take advantage of various marketing methods to reach a larger audience. But why spend thousands when there are no guarantees. Start with something that is more affordable, uncover the best promotion and then expand on it.
Sidewalk signs are extremely effective for high traffic areas such as shopping centers and high streets. One of the major benefits to this type of advertising is that you can run various specials on the sign and determine which one performs the best without breaking the bank. You’ve seen them before outside of the doors of stores advertising various sales, specific items and restaurants often advertise their menus or daily specials.
Learn more about creating an effective sidewalk sign and begin implementing it into your business to increase sales up to 30%.
