They have developed a toolkit that determines the impact an event has on the community by looking at factors such as transport issues and crowd noise.
Personally I think this is a great idea. In this day and age, it is important to analyse the effect your business is having on the environment, and a by product of this is that you will appeal more to a consumer's green standards.
It is important not just for the event organisers, but the individual businesses to work closely with the local authorities in order to minimise the disruption holding an event can have on the surrounding area.
Something I would focus on, is what could the business do FOR the local community. Be it hiring local people to help out setting up the show, to free tickets for the event. Even something as little as giving out your promotional 'goodies' can leave a lasting impression on the community. At the end of the day they are potential customers too!
