Increase Christmas Shopping Conversions

Summer is officially over, and for retailers that means the countdown to Christmas has begun!
The busiest time for the high street it is vital to capitalise on the increase in shoppers by making your window display stand out from the crowd.

One tried and tested method of doing this is through printed Christmas posters. Designed to get the holiday message across in clear and succinct messages and promote any promotional events you have in store.
Posters come in a range of sizes for all window and in-store area, and are relatively cheap considering they are often shown in prime real-estate areas of your shop.

If you want a bigger media format to advertise your Christmas promotion why not try a printed Christmas banner. Usually made from hard wearing PVC they are ideal for in-store promotions as well as being placed outside for high visibility.

One crucial tip is to have your Christmas promotional strategy in place now so you are well prepared when the time comes, leaving you to focus on other areas of your business during its busiest period.

How To Enhance Customer Conversions With Cable Displays

Cable displays are a popular method of displaying posters, leaflets and products in shop windows. Most people will have seen these wire window displays in the high street, such as in estate agents or opticians windows. They offer a contemporary display solution to any commercial business and are available in formats that are ideal for window displays for shops, offices, banks, restaurants and exhibitions.

Suspended cable displays are a versatile system for shop window displays. They are simple; consisting of a wire cable usually 1.5mm or 3mm thick and end fittings that include a simple cable tensioning system. Even though the cable is extremely thin, it is still multi platted so is immensely strong; when correctly fixed, it has been tested to hold up to 140kg, far more than you'll need!

The popularity of cable shop displays at the point of sale is due to their affordability, versatility and ease of use. When choosing a cable display system the first decision is how you are going to fit it. The cables are universal but the end fittings vary. They can be floor to ceiling , floor to wall or wall to wall depending on where you are using them and what structure you can fit to. Once you have decided on the cable system you need all you have to do is decide what to display.

Some companies make this easy by offering ready made cable display kits but for more bespoke shop display solutions you can choose from  cable display shelves, cable display lighting, cable display cubes for showing off products, brochure holders and shelves.

So next time you're looking for inspiration have a look in shop windows to see what the big names on the high street are doing and what window display would work for your business.

Add A Touch of Class with Gold Crowd Control System

In certain environments, the need for a high quality crowd control system is often vital for the efficient flow of customers, not to mention conforming to health and safety regulations!

A lot of the rope and post systems on the market are chrome, which look great in a lot of situations, but sometimes the need for a classier look arises, either to match in with the current fixings and fittings or to show customers that a certain area is important.
A prime example of this is the VIP section of a nightclub where customers pay extra for the enjoyment of a privileged service, and this is where a gold rope and post system would look ideal.

Discount Displays sell a high quality Gold Rope and Post Stanchion Set, which is in stock for next day delivery, as well as a wide range of crowd control products.

Great Source of Sale Posters Ideal for Shop Fittings

The Summer Sales are nearly upon us and for retailers that means competing with every other window display on the high street with big sale promotion invites in the form of posters, banners and displays.

As every business will know promotional graphics are an invaluable part of the shop fittings arsenal but sometimes it can be hard to find the inspiration for a design that will catch the eye of a passing customer, or you have an idea in mind but not the technical ability to bring your vision to fruition. This is where Discount Displays Express comes in.

This UK based company has just launched a huge range of pre-designed shop posters, saving you the time and money in doing it yourself. This is one of the biggest collections of sale posters on the market and covers all bases from season specific designs to holidays and business type.
An added bonus is that some of the designs can be customised with a selection of background colours and percentage off ranges, making it quick and easy to find the perfect poster for your shop window.

There are also services to upload your own artwork or use the in-house service to design a poster for you. This means you can take an existing design on the website, and for a little extra modify it to suit your own needs.
There are also a great range of banners, promotional graphics as well as POS equipment.