Trade show tips & exhibiting resources for promoting your business successfully
Wednesday, March 24, 2010
How to Choose a Reliable Exhibition Stand and Graphics Supplier
How to Choose a Reliable Exhibition
Stand and Graphics Supplier
We know that many marketing managers
and retailers want and need a reliable, economical source for obtaining exhibition equipment such as banner stand displays, retail displays, outdoor event gear and large format printing.
Too often, cheap prices mean no service. So how can you confidently
select a supplier who will stand up to your expectations for quality,
price and service? Here are some questions to ask vendors:
How do you arrive at your pricing?
Believe it or not, we have been told in the past that we’re too cheap!
Clients can't believe that the quality is as good as our competitors
who may charge three times as much for exactly the same equipment. There's
no magic involved in Discount Displays’ pricing. We keep tight control
of our costs, buy in bulk and have a small sales force. The result?
You get a fast reliable service offering quality products (our frames
are backed by a 6 year guarantee) at rock bottom prices. If you
see cheaper prices ask why. How are the graphics printed? What inks
are used? Where is the stand made? Will the graphics have a good fit?
Is the printing in house?
Do you offer a lowest price guarantee?
We keep a close eye on the competition and make a simple promise: If
you find the same product elsewhere for less, prove it and we will beat
it.
Who are your current clients?
Look for a supplier that has consistently been chosen by brands
that demand quality. We have continually been chosen against stiff
competition by the most demanding of clients including many well-known
high street names for major nationwide contracts. (Marks and Spencer,
Thomas Cook, De beers, etc.) as well as local government, Schools and
Charities in the UK and overseas. You can view our full product range
at our Showroom in Croydon.
What warranty do you offer?
You want a supplier that stands behind the product they sell.
Our business has been built over the last 17 years on repeat work so
our stands have to be totally reliable and trouble-free. Our display
equipment is carefully sourced to offer the very best value for money
and durability. Our stand warranty covers manufacturing defects rather
than operator damage.
Do you offer discounts for quantity?
The answer here should be yes. We're unbeatable on large quantities.
A couple of recent projects have included a nationwide delivery of 350
Roll-Up displays for Marks and Spencer and 450 Eco Rollas for Thomas
Cook.
What are your delivery times?
Look for a vendor who has the capability and desire to meet your deadlines.
Unlike many of our competitors, we hold stock so many standard products
are available off the shelf. Customised take a little longer -- about
7 days – but can be provided sooner in some instances.
What quality are your graphics?
You want to be sure your graphics are printed using high quality digital
ink jet technology and the very best branded inks and media (HP and
3M). We print images on 600-micron polyester with a scratch resistant
durable matt laminate seal for a hardwearing finish.
Monday, March 22, 2010
window graphics
Our Viewpoint on Window Graphics
Window graphics are a high impact,
low cost way to catch the attention of potential customers and bring
them in your door. Discount Displays has been producing impactful window graphics for almost two decades, and have a wide range
of window graphic applications that suit every need, including:
One-Way Vision -- One-way
contra vision is a perforated
film designed for retail window displays. Mounted onto the outside of
the window, it allows people to see out but prevents them from looking
in. These are ideal for bus shelters, phone boxes, POP, retail and commercial
signage, convention centres, corporate identity and a wide variety of
other applications. Different film types are also available for smaller
images and vehicle branding such as the backs of buses and trucks.
Etched Glass Effect -- Reverse cut etched effect self adhesive
retail window displays look just like expensive sandblasted etched glass, lending a touch of class to your window signage.
Company logos can be scanned and cut, and all window graphics are provided
ready to fit with simple, detailed fitting instructions.
Self-Adhesive Vinyl – Digital printed self-adhesive vinyl stickers adhere to the outside of the window and are
available in single or multiple colours in hundreds of type styles.
No fading or peeling, either.
Self-Cling Window Stickers
– Digitally printed self-cling film is easy to fit and remove.
These static
cling window stickers adhere
to the inside of your window are an economical solution for retailers
who want to change their window graphics on a regular basis.
Snap-Shut Poster Rails
– Easily suspended from a shop ceiling, these snap-shut poster rails hold posters up to 500 microns thick, and
are a simple, effective way to hang promotional posters.
Window Magnetic Poster Holders
– Mounts to the inside of a window and takes size A2 posters.
Durable and easy to clean, these magnetic
poster holders can be printed
with graphics at the top.
Tuesday, March 16, 2010
Outdoor Marketing equipment
What’s the Big Idea?
Digitally printed vinyl banners . Custom printed vinyl advertising banners are a cheap highly effective and versatile method of outdoor marketing. Reinforced PVC material is comonly used although there are now "green" recyclable alternatives. Banners can be hung using nill cost space and give a big impact.
Chalk Up New Customers
On a smaller scale Chalk Board pavement signs are ideal for attracting people for pubs, restaurants, cafes or any shops. The graphic board is made from high pressure laminate and has a resin based superior writing surface for traditional chalk or liquid chalk pens. Discount Displays offer the widest range of pavement signs in the UKof all sizes and price points for every retail requirement
Show stopping feather flags
Feather flags are real showstoppers, and are ideal for many outdoor advertising. Unlike traditional flags, feather flags don't require wind to get your message across. Feather flags are idea for product launches and trade shows, car forecourts or to draw attention to your outdoor event. Feather flags can be free standing with a weighted base or, or stuck in the ground with a steel spike.
Friday, March 12, 2010
Choosing an Exhibition Display Graphics Supplier
Choosing an exhibition display graphics supplier can be an intimidating proposition, especially if you don’t have a lot of trade fair exhibition design experience. Here are some tips on choosing the right exhibition graphics vendor for your next trade show:
Quality – choosing a graphics supplier with in-house large format printing capabilities ensures that your exhibition stand graphics will be top quality, since the vendor will have total control over the printing process. Ask to see samples of the same size graphics you will be featuring in your trade fair exhibition stand; better yet, ask if they have a showroom so you can see the level of quality that will go into making your entire display an impactful statement of your branding strategy.
Experience – there is no substitute for experience, so choosing a vendor with many years of lLarge format printing experience – especially if you don’t have much yourself – can help you save time and money. Most experienced large format printing suppliers also offer their customers in-house design services, and post easy-to-understand instructions for formatting and uploading artwork via the Internet on their website.
Delivery – outstanding graphics suppliers pride themselves on delivering their products on time, every time and understand that missing a deadline is simply not an option. Reputable vendors will offer delivery of your exhibition stand displays and graphics directly to your trade fair site and will assist you with set-up and teardown. Going with a “one-stop shop” like Discount Displays virtually ensures you will have an on-time, trouble-free experience.
Price – exhibition graphics suppliers who serve a large volume of customers are generally able to provide better pricing since they purchase materials in bulk. Look for vendors who have already invested in the latest technology large format printing and production processes, which save both time and money and allow them to offer more competitive pricing to their clients.
For more insight into choosing the right exhibition display graphics supplier, contact the experts at Discount Displays on 0844 800 1020 or visit our website. Operating from a 7,000 sq. ft. factory in Croydon on the outskirts of London, Discount Displays has been in business for over 17 years and are specialists in large format printing, with a large in-house production facility and a 2,000 sq. ft. showroom that displays our comprehensive product line.