Tuesday, November 14, 2006
Banner Finishing
Recently asked if it was better to weld or sew the edges of banners. We have always welded our Reinforced PVC banners and finished them off with brass eyelets. My understanding is that the increased strength is because the material is doubled over. So weldeing or sewing just finished the banner off and has no effect on the additional strength of the banner. The thickness or weight of the material used is more important. we use 550gsm reinforced PVC banner material Also called vinyl (or vinal or even vinel). Of course if you prefer a more natural look Canvas banners are the answer. This needs to be sewn. More info on vinyl banners
Thursday, November 09, 2006
Exhibition Stands from the Far East
Should you steer clear of display stands that originate from the far east?
More and more trade show displays and exhibition stands are coming into the UK from the Far east. The scare mongers out there who find it hard to competed on price will try to convince you that these cheap imports are rubbish. What the truth? Before we sell any product regardless of it's origin we test all display stands including banner stands and pop ups are. Exhibition equipment need to be above all reliable so our display equipment is rigorously tested before we offer anything for sale.
We have tested many products from the Far East over the last couple of years and yes there have been some serious quality issues with some of the samples we have been sent. But among all these display stand samples there have been some really well engineered products. But there have also been some great display products which have gone on to be best sellers and offer clients reliable service show after show. Pop up stands, banner stands, folding stands and I'm sure there will be more to come.
Our policy which has stood us in good stead is to sell the best value products that offer total reliability regardless of there country of origin. That way clients get the best products at the best price.
More and more trade show displays and exhibition stands are coming into the UK from the Far east. The scare mongers out there who find it hard to competed on price will try to convince you that these cheap imports are rubbish. What the truth? Before we sell any product regardless of it's origin we test all display stands including banner stands and pop ups are. Exhibition equipment need to be above all reliable so our display equipment is rigorously tested before we offer anything for sale.
We have tested many products from the Far East over the last couple of years and yes there have been some serious quality issues with some of the samples we have been sent. But among all these display stand samples there have been some really well engineered products. But there have also been some great display products which have gone on to be best sellers and offer clients reliable service show after show. Pop up stands, banner stands, folding stands and I'm sure there will be more to come.
Our policy which has stood us in good stead is to sell the best value products that offer total reliability regardless of there country of origin. That way clients get the best products at the best price.
Online Banner Design
We have been printing banners for over 17 years. Gone are the days of hand painting PVC banners and canvas banners. Now we use state of the art large format digital printing machines to produce stunning customised banners. The most popular material is still reinforced PVC often referred to as Vinyl banners. Our latest innovation is going to be an online design facility so our clients can create their banners online for us to print. They can customised their banners using a number of online tools which allow the to change fonts clours sizes backgrounds and upload their own photos.
I'm not sure how popular the service will be but doing beta tests on the site it's very easy to use and good fun. For those too busy or not of a creative bent we will still be offering a full customisation service.
Our design facility will be up and running in the next couple of weeks.
I'll keep you posted.
I'm not sure how popular the service will be but doing beta tests on the site it's very easy to use and good fun. For those too busy or not of a creative bent we will still be offering a full customisation service.
Our design facility will be up and running in the next couple of weeks.
I'll keep you posted.
Monday, October 09, 2006
5 Quick Exhibition Tips
Exhibition stands can be a very effective marketing tool when used correctly. Exhibitions attract many different kinds of people that can help make your product, or company a success. As a result, it is important to make the most of your exhibition stands. Following these five tips should help you to have a successful exhibition.
1. Respect and give attention to all visitors at your stand. You should use the same philosophy as, “the customer is always right.” What that implies is that anyone visiting your stand should be given respect and attention. Showing disrespect or ignoring them will not yield the results you desire. There are many different types of people that come to exhibitions. Ensure that you don’t simply ignore certain demographics (like seniors, for example). Every person is important, so seek out the people who are wandering in the aisles and are not getting attention from anyone else. Talking to them and giving them respect is a great way to get them to remember your message.
2. Adjust to the types of visitors you will have. A great “pitch” can work wonders, but if the same pitch is used on media, buyers, advertising sales staff, specifiers, consultants, and all other visitors it will simply not be effective. Adjust your pitch to the type of visitor you are dealing with. Does an old person looking to buy your product care if Jessica Simpson endorses it? Does a young person want a job that is good for seniors? Keep these types of questions in mind when talking to your visitors.
3. Go after actual leads at the exhibition. Some exhibitors believe very strongly that they need to get “names” at an exhibition. This could not be more untrue. Names are not important; actual leads are. Actual qualified leads are visitors that have the capability to fulfill an organizational objective (such as a sale or job interview) and whom you have enough information about so you can respond to them specifically after the exhibition. It wouldn’t make sense to send a sales letter to a job applicant and a job application to a member of the media. Having accurate information about your visitors (besides just their names) is paramount.
4. Time limits should always be set. There will be many people visiting your stand. You cannot spend a great amount of time on one person, because then others will be neglected. Every person visiting is important and should thusly be given a due amount of consideration. A five-minute time limit for dealing with a visitor is a good idea. It ensures that the exhibition keeps moving, and that your specific stand does not get clogged up with too many people at once.
5. Follow up on your exhibition leads! This may seem like a no-brainer, but many people take the time and effort to set up a beautiful exhibition and do not follow up on their leads. Why even set up a stand if you won’t use the information you acquire? Exhibition stands are great ways to help the success of your company, so use your information wisely.
1. Respect and give attention to all visitors at your stand. You should use the same philosophy as, “the customer is always right.” What that implies is that anyone visiting your stand should be given respect and attention. Showing disrespect or ignoring them will not yield the results you desire. There are many different types of people that come to exhibitions. Ensure that you don’t simply ignore certain demographics (like seniors, for example). Every person is important, so seek out the people who are wandering in the aisles and are not getting attention from anyone else. Talking to them and giving them respect is a great way to get them to remember your message.
2. Adjust to the types of visitors you will have. A great “pitch” can work wonders, but if the same pitch is used on media, buyers, advertising sales staff, specifiers, consultants, and all other visitors it will simply not be effective. Adjust your pitch to the type of visitor you are dealing with. Does an old person looking to buy your product care if Jessica Simpson endorses it? Does a young person want a job that is good for seniors? Keep these types of questions in mind when talking to your visitors.
3. Go after actual leads at the exhibition. Some exhibitors believe very strongly that they need to get “names” at an exhibition. This could not be more untrue. Names are not important; actual leads are. Actual qualified leads are visitors that have the capability to fulfill an organizational objective (such as a sale or job interview) and whom you have enough information about so you can respond to them specifically after the exhibition. It wouldn’t make sense to send a sales letter to a job applicant and a job application to a member of the media. Having accurate information about your visitors (besides just their names) is paramount.
4. Time limits should always be set. There will be many people visiting your stand. You cannot spend a great amount of time on one person, because then others will be neglected. Every person visiting is important and should thusly be given a due amount of consideration. A five-minute time limit for dealing with a visitor is a good idea. It ensures that the exhibition keeps moving, and that your specific stand does not get clogged up with too many people at once.
5. Follow up on your exhibition leads! This may seem like a no-brainer, but many people take the time and effort to set up a beautiful exhibition and do not follow up on their leads. Why even set up a stand if you won’t use the information you acquire? Exhibition stands are great ways to help the success of your company, so use your information wisely.
Wednesday, March 22, 2006
Exhibition stand hire
Should you consider exhibition stand display rental. How many shows do you think you might attend?
If you're a first-time exhibitor or you only intend to exhibit once it might be worth hire of your exhibition stand hardware. As many as 35 percent of first-time show exhibitors only exhibit once.
If you intend to exhibit more than once purchase could be a more cost effective route to go. Exhibition stand hire V purchase also depends on what type of equipment you are considering buying. Could you use it else where in your organization? A pop up stand in your reception, a banner stand or literature rack in your showroom.
A wide range of portable exhibition displays are available for rental, pop up stands, banner stands and perhaps the most popular item pole and panel.
One benefit of display trade show equipment hire is that you have more money to add real impact with graphics. A simple hired panel system can be transformed into a show stopper using graphics. Once the shows over keep the graphics and use them again.
If you decide to hire your trade show display equipment, book it early. As soon as you know the date of your trade show, you should get in touch with the display rental company and discuss what you need and the dates you'll be exhibiting. That way you can be assured of the availability of your exhibition stand.
If you're a first-time exhibitor or you only intend to exhibit once it might be worth hire of your exhibition stand hardware. As many as 35 percent of first-time show exhibitors only exhibit once.
If you intend to exhibit more than once purchase could be a more cost effective route to go. Exhibition stand hire V purchase also depends on what type of equipment you are considering buying. Could you use it else where in your organization? A pop up stand in your reception, a banner stand or literature rack in your showroom.
A wide range of portable exhibition displays are available for rental, pop up stands, banner stands and perhaps the most popular item pole and panel.
One benefit of display trade show equipment hire is that you have more money to add real impact with graphics. A simple hired panel system can be transformed into a show stopper using graphics. Once the shows over keep the graphics and use them again.
If you decide to hire your trade show display equipment, book it early. As soon as you know the date of your trade show, you should get in touch with the display rental company and discuss what you need and the dates you'll be exhibiting. That way you can be assured of the availability of your exhibition stand.
Thursday, February 02, 2006
Large Format Digital Display Printing
I have launched a new web site that has plenty of tips on the benefits of large format digital display printing. It's main focus is on how to get the most from large format digital printing and what advantages it has for advertising and marketing campaigns. Have a look at www.digital-display-printing.co.uk I'll be adding plenty of new articles so please bookmark the site and come back.
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