Saturday, October 08, 2005

Plan your stand

How much space are you going to need or can you afford. Where's the best sport in the hall? What staff will you need. When deciding all these issues remember your goals. If you are selling products direct from the stand or doing demonstrations the look and feel will be very different to a corporate meet the buyers stand.

What type of exhibition equipment should you go for. A lot depends on budget. First choice is whether you go for a fully custom designed and built exhibition stand or a portable exhibition display. Much of what you could only previously achieve with a custom built exhibition stand can now be achieved for a fraction of the price using portable display system.

The advantages of portable display systems over custom built solutions are:

  • Reduce capital cost Portable exhibition display systems are a fraction of the cost of custom built stand
  • Your exhibition stand can be used in days rather than weeks.
  • Try before you buy You can see and test the exhibition display equipment before you buy.
  • Ease of transport.Portable display systems by their definition are design to pack up quickly and be easy to transport.
  • Small and lightweight means cheaper shipping costs.
  • Lightweight banners stands can be sent to a show by courier or even taken on aircraft.
  • Most systems will fit in the boot of a car
  • Installation, all systems are chosen for their ease of use. Even the most complex systems are simple to use after the first time and assembly instructions are included.
  • Flexibility Choosing the right combinations of stands means you can use the same equipment time and time again regardless of the exhibition space you have available