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Friday, August 19, 2011

How To Enhance Customer Conversions With Cable Displays

Cable displays are a popular method of displaying posters, leaflets and products in shop windows. Most people will have seen these wire window displays in the high street, such as in estate agents or opticians windows. They offer a contemporary display solution to any commercial business and are available in formats that are ideal for window displays for shops, offices, banks, restaurants and exhibitions.
Suspended cable displays are a versatile system for shop window displays. They are simple; consisting of a wire cable usually 1.5mm or 3mm thick and end fittings that include a simple cable tensioning system. Even though the cable is extremely thin, it is still multi platted so is immensely strong; when correctly fixed, it has been tested to hold up to 140kg, far more than you'll need!

The popularity of cable shop displays at the point of sale is due to their affordability, versatility and ease of use. When choosing a cable display system the first decision is how you are going to fit it. The cables are universal but the end fittings vary. They can be floor to ceiling , floor to wall or wall to wall depending on where you are using them and what structure you can fit to. Once you have decided on the cable system you need all you have to do is decide what to display.

Some companies make this easy by offering ready made cable display kits but for more bespoke shop display solutions you can choose from  cable display shelves, cable display lighting, cable display cubes for showing off products, brochure holders and shelves.

So next time you're looking for inspiration have a look in shop windows to see what the big names on the high street are doing and what window display would work for your business.