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Saturday, April 11, 2009

School Signs or Books

We have recently looked at the School Signs market in the UK. With our new UV printer and low cost base we felt that we would be able to offer better and service to the UK school sign sector. Looking at this sector prices seem to have remained bouyant. Percieved as a niche product sign companies have marketd themselves as specialist or experts in school signage. Well not to put too finer point on it a sign is a sign. The message may change but the methods of manufacturing school signs is the same as post mounted signs, business signs or corporate signage. To find out a little more about the market I spoke to a headmistress friend of mine. It turned out that the key points she considered when order school signs was how easy the process was. She perceived that it was far easier to get a local sign company to visit the school and take her brief than it was trying to order goods on line. Ease came far higher up when ordering school signs than price or speed of delivery. When artwork is involved either supplying it ready to print or providing logos and text for the designer to create an image was perceived to be easier in person than online. My conclusion? It's a worry if purchasing is not carried out with cost in mind. Every pound saved on purchase products be they school signs or gym equipment is another pound of tax payers money that could be used for books or field trips. From a web sites point of view we need to make purchasing signs online as easy as possible. Keep an eye on www.discountdisplays.co.uk/html/schools-signs.html to see how we implement online design and other easy artwork ideas.